This adds significant risk of failure to your endeavour, which is obviously undesirable. In the process of building something original that people want, even well-funded startups can die or take years to find product-market fit. On top of that, it's not a guaranteed outcome. I used an approach very similar to Trevor's in coming up with WriteMapper, looking through the Mac App Store and deciding on a mind-mapping app.įinding product/market fit can take a really long time. I think a lot of entrepreneurs focus too much on making something new, which then has to be "validated," instead of looking around and noticing industries that already exist and are doing well. "I didn't do any validation other than scrolling through the App Store. My absolute favourite post on Indie Hackers is Trevor McKendrick's interview on his Spanish-language Bible app for the iPhone: This is proof that this is a market that exists, and is viable. While that's one way of doing things, I find that I prefer to skip this step entirely, and take a shortcut-be in a market where there are plenty of examples of competitors. To validate new product ideas, most of us would have been taught to start by trying to find product/market fit. My approach to this is to start with the subset of business ideas that have already been proven to work. Like writer's block, starting out with a blank slate of a business idea can sometimes be a little difficult to overcome. ![]() I'll be going into detail about each point, as well as share some examples of how I've implemented these concepts in a software product of my own: WriteMapper, the mind-mapping desktop app for writers (which I used to draft and outline this piece of writing). Choose an idea you'll be happy working on for the next 5 years. I've been constantly digesting its content ever since Courtland launched it, and over time, I've come to notice a pattern of a few key attributes that successful businesses tend to share.Ĥ. It's super useful for help in generating ideas for the kinds of businesses to start, as well as choosing which one to work on. ![]() Indie Hackers is the go-to resource for finding and learning about successful indie businesses. This essay is a roundup of those findings. I'm about to launch a second indie software product.īefore even writing a single line of code, I did a ton of research on how to design a business so that I'm setting it up for success, and reducing the chances of it failing. Execution Isn't Everything: How to Design a Launch Strategy with Learnings from Indie Hackers
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